Experience Abu Dhabi / United Arab Emirates / international / 2024Film · Social
Alive in Al Ain.
Experience Abu Dhabi used a sensory film to introduce the landscapes and culture of Al Ain.
- Brand
- Experience Abu Dhabi
- Market
- United Arab Emirates / international
- Region
- Global
- Year
- 2024
The challenge
Encourage travellers to see the oasis city as a destination for both adventure and cultural discovery.
The idea
The film moved from dunes and wildlife to palm groves and local rituals, using sounds such as birdsong and coffee pouring to bring Al Ain's atmosphere to life.
Case study source: Campaign Middle East Source ↗
Credits
- Client
- Department of Culture and Tourism – Abu Dhabi
- Agency collaborators
- Serviceplan; Memac Ogilvy; DEJAVU; Ykone; Starcom
