Lusail International Circuit / Qatar / international / 2024Film · Social · OOH
Where Hearts Are Racing.
Lusail International Circuit celebrated the emotions shared by drivers and fans ahead of the Qatar Grand Prix.
- Brand
- Lusail International Circuit
- Agency
- FP7 McCann Doha
- Market
- Qatar / international
- Region
- Global
- Year
- 2024
The challenge
Build an internationally relevant motorsport platform while expressing the circuit's local identity.
The idea
A cross-channel campaign connected the experiences of drivers and spectators, on and off the track, with Qatar's culture and the atmosphere of race weekend.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Lusail International Circuit
- Creative agency
- FP7 McCann Doha
