Aldi UK / UK / 2023Creative Commerce · Events & Sponsorship
Aldidas.
Aldi UK released 'Aldidas', a cheeky budget sportswear line that played on a well-known three-stripe brand.
- Brand
- Aldi UK
- Agency
- McCann Manchester
- Market
- UK
- Region
- Global
- Year
- 2023
The challenge
Aldi wanted its affordable sportswear to feel as desirable as expensive sportswear brands.
The idea
Aldi used a parody name and playful social content to promote its low-price sportswear range. The tone mixed humour with a value message.
Results
- Collection sold out quickly
- Led to a football team sponsorship deal
Case study source: Activation Ideas Source ↗
