adidas neo / China / 2020Social · Promo
adidas neo x Gudetama.
adidas neo and Gudetama brought generations together through a dance challenge.
- Brand
- adidas neo
- Market
- China
- Region
- Global
- Year
- 2020
The challenge
Young consumers needed inclusive summer engagement for collaboration
The idea
A Douyin dance challenge paired adidas neo Gudetama products with an intergenerational elderly-led dance
Case study source: Branding in Asia Source ↗
Credits
- Brand
- adidas neo
- production
- BOLT China
