Snickers / India / 2020Social · Promo
Acknowledge Your Heroes.
Snickers invited Indians to thank essential workers by nominating them for a gift.
- Brand
- Snickers
- Market
- India
- Region
- Global
- Year
- 2020
The challenge
Essential workers deserved public thanks during India’s pandemic
The idea
Consumers nominated local heroes to receive free Snickers as a simple gesture of gratitude
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Snickers
