Etsy · United States, United Kingdom · 2026Film
There’s a Workshop for Every Wish.
Etsy’s holiday film contrasts identical gifts from a machine with the personal work of individual makers.
- Brand
- Etsy
- Agency
- Orchard Creative
- Market
- United States, United Kingdom
- Region
- Global
- Year
- 2026
The challenge
Give shoppers a tangible reason to choose a handmade or personalised gift during the holiday season.
The idea
Autumn de Wilde’s film moves from a production line into the workshops of a trainmaker, ceramicist and dollmaker. A girl receiving a doll made to resemble her supplies the emotional payoff. Real artisans and Etsy sellers’ products bring the brand’s “Celebrate Being Human” platform into the holiday setting.
Case study source: Ads of the World Source ↗
Credits
- Client
- Etsy
- Advertising agency
- Orchard Creative
- Director
- Autumn de Wilde
- Embroidered campaign lettering
- justadreammmm