Deutsche Telekom · Germany, Greece, Croatia, Montenegro, North Macedonia, Austria, Poland, Slovakia, Czechia, Hungary · 2026Film · OOH · Social
Take Time to Connect.
A granddaughter helps her grieving grandfather reconnect with the family around him in Deutsche Telekom’s Christmas film.
- Brand
- Deutsche Telekom
- Agency
- INGO Stockholm
- Market
- Germany, Greece, Croatia, Montenegro, North Macedonia, Austria, Poland, Slovakia, Czechia, Hungary
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Turn the telecom brand’s connection promise into a story about giving someone time and attention during Christmas.
The idea
Lily notices her grandfather remembering his late wife and draws him into an imagined adventure. The film returns to the family gathering with a renewed bond between them. INGO, director Léo Cannone, FEEL Films and New Forest created the visual world using generative AI, with Cyndi Lauper’s “Time After Time” as its soundtrack.
Case study source: Ads of the World Source ↗
Credits
- Client
- Deutsche Telekom
- Advertising agency
- INGO Stockholm
- Executive Creative Directors
- Anna Salonen; Hanna Stenwall; Nils Sienaert
- Copywriter
- Elias Modig
- Art Directors
- Sara Rylander; Shilan Shewki
- Client Lead
- Carin Lagergren
- Head of Operations / Production Lead
- Klara Bringel
- Design Director
- Anne-Mette Møller
- Motion Designer
- Amand Chevallier
- Agency Production
- WPP-Production
- Agency Executive Producer
- Katharine Cowell
- Production company
- FEEL Films
- AI studio
- New Forest
- Director
- Léo Cannone
- New Forest Technical Supervisor
- Simon Miller
- Technical Director
- Bala Kingston
- Offline Editor
- Andu Radu
- Sound Designer
- Srdjan Kurpjel
- Colourist / Online
- Victor Riva
- Music
- Time After Time — Cyndi Lauper