KFC Arabia · Saudi Arabia, UAE · 2026Film · OOH · Social · PR Stunts
A Taste of What’s Next.
KFC’s regional brand platform turns breaking routine into a colourful invitation to try something new, spanning a film, outdoor executions and a sale of familiar brand objects.
- Brand
- KFC Arabia
- Agency
- TBWA\RAAD
- Market
- Saudi Arabia, UAE
- Region
- MENA
- Year
- 2026
Campaign images
The challenge
Give KFC’s evolving menu and customer experience a recognisable creative platform for audiences across MENA.
The idea
Before the reveal, KFC offered buckets, restaurant signs and sauces on resale platforms. The film then follows a young man escaping a tightly controlled, grey routine into colour. Outdoor and social executions extend the invitation to experiment.
Case study source: Ads of the World Source ↗
Credits
- Client
- KFC · Yum! Brands
- Advertising agency
- TBWA\RAAD
- Chief Marketing Officer
- Ahmed Arafa
- Chief Creative Officer
- Derek Green
- Executive Creative Director
- Frederico Roberto
- Associate Creative Directors
- Mahmoud ElShahat; Peter Samir
- Art Director
- Seif Rashwan
- Senior Arabic Copywriter
- Farida Abdelaal
- Senior Strategist
- Ramez Rahal
- Production company
- Carbon Films
- Director
- Bruno Bossi
- Director of Photography
- Cezary Zacharewicz
- Editor
- Julian Redpath
- Sound Design & Final Mix
- Pressure Cooker Studios