RHB Bank / Malaysia / 2022Film · Social
A Spark for Change.
Children spark village environmental change
- Brand
- RHB Bank
- Agency
- FCB Malaysia
- Market
- Malaysia
- Region
- Global
- Year
- 2022
The challenge
Make environmental responsibility relatable through a Malaysian village's waste crisis.
The idea
The true story of ten children cleaning a fishing village frames one boy's spark as collective progress.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- RHB Bank
- director
- Telly Koay
- production house
- PRS Productions
