Cadillac / Australia / 2026Film
A New Era.
Cadillac's Australian launch introduces its electric range through heritage-led visual contrast.
- Brand
- Cadillac
- Agency
- 72andSunny Sydney
- Market
- Australia
- Region
- Global
- Year
- 2026
The challenge
Introduce three electric models while preserving Cadillac's historic cultural identity.
The idea
1950s imagery and remastered music collide with contemporary EV design to signal an electrified new era.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Cadillac
- Client
- GM Australia & New Zealand
- Production
- Austin Studio
- Sound
- Sonar Music
- Post production
- Carve and Stitch
- Music supervision
- Trailer Media
- Director
- Paul Bruty
