Gemini gets a small-business hub that remembers your brand style.

Google has added a business landing page to the Gemini app, with tools for brand visuals, finances and customer insights. Owners can upload their brand kit once and Gemini keeps using it when generating images.

Announced on 20 October, the hub lets businesses connect Gemini to Google Business Profile, Google Ads and Google Workspace, plus third-party apps including Adobe, Canva, Dropbox, Shopify, Wix, Zoho and Xero. For visuals, owners can give Gemini their website, brand kit, fonts or colour palettes; combined with Google's latest image model, Nano Banana 2.1, it can then produce launch or campaign assets without the style guide being re-uploaded each time. Gemini can also turn spreadsheets, receipts and purchase records into charts and interactive financial models.

Google says tens of millions of small business owners already use Gemini. Its announcement leans on case studies from France, India, Brazil, Indonesia and the US, such as a ceramicist who says it saves her two to three hours a day on product descriptions and social posts. Larger companies are pointed to Gemini's enterprise offering instead.

The features are "beginning to roll out in the coming days globally" to all Gemini app users, according to Google, with no country-by-country dates. Google has not said whether the connected apps or brand style tools work in Arabic, or how brand assets and financial data uploaded to Gemini are stored and used. Social Media Today noted that businesses will be trusting sensitive data to the tool.

For small brands and agencies in Saudi Arabia and the Gulf, a free tool that keeps assets on-brand could cut a lot of routine design work. It is worth testing for Arabic typography and right-to-left layouts before relying on it, and checking what client data is safe to connect.