FreeWheel hires OSN's former ad chief to grow MENA business.
Comcast-owned ad tech firm FreeWheel named Hamid Davari, previously OSN's head of advertising and part of the IAB MENA CTV Taskforce, as MENA commercial director. Regional agencies will gain access to FreeWheel-powered premium video inventory abroad.
Why it matters
Signals growing investment in programmatic CTV infrastructure across the Gulf.
Related trends.
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