Mond · Egypt · 2026Film
BZNS.
Mond's music video explores brotherhood and tension through movement, physical proximity and group behaviour.
- Brand
- Mond
- Agency
- Rue Creative Studio
- Market
- Egypt
- Region
- MENA
- Year
- 2026
The challenge
The film needed to express vulnerability and masculinity within contemporary Egyptian youth culture without relying on explanatory dialogue.
The idea
Director Ahmed Razeek used a group of young men, restrained staging and choreographed movement to make shifting relationships visible. The performers' bodies carry the emotional story.
Results
- Recognised with the 2026 Grand LIA for Music Video.
Case study source: London International Awards (LIA) Source ↗
Awards
- LIA 2026Music VideoGrand Prix
Credits
- Artist
- Mond
- Record label / client
- Drop
- Creative studio
- Rue Creative Studio
- Creative Director
- Eric Rakotonirina
- Production
- Butter Films
- Director
- Ahmed Razeek
- Director of Photography
- Mostafa el Kashef
- Editor
- Simon Tristant
- Colourist
- Nadia Khairat Gomez
- Composers
- Mond · Evo
- Sound design
- Cheng Zhuang
