The Network Is Doubled Again.
A Vodafone Egypt film starring Mohamed Salah, with his agent Ramy Abbas, titled الشبكة بقت الدبل تاني ("The Network Is Doubled Again", our translation of the Arabic title).
- Brand
- Vodafone Egypt
- Market
- Egypt
- Region
- MENA
- Year
- 2026
Campaign images
The challenge
Vodafone Egypt has not published a brief. The title restates the brand's network claim and revives "الشبكة بقت الدبل" (the network has doubled), a Vodafone Egypt spot from December 2022 in which Salah starred and Abbas also appeared, as e3lam reported on 27 December 2022.
The idea
Vodafone Egypt posted the film on its YouTube channel in late October 2026 under the title "Vodafone and Mohamed Salah ad 2026: The Network Is Doubled Again" (translated from Arabic). C News reports that Salah appears with Ramy Abbas, his agent, and on-screen subtitles in the film have Salah addressing "Ramy". C News also reports that the campaign runs under the line «عشان تحس باللحظة» (roughly, so you feel the moment). A shorter companion spot on the same channel ties the message to a promotion: its title tells viewers the network is doubled again and that they could win a 2TB gift.
Case study source: Vodafone Egypt (YouTube) Source ↗
Credits
- Brand
- Vodafone Egypt
- Talent
- Mohamed Salah
- Appears as himself (Salah's agent), per C News
- Ramy Abbas
