Kantar BrandZ Most Valuable Global Brands 2026.

The 21st Kantar BrandZ Global Top 100 reaches a record combined value, driven by AI. Google returns to number one, four brands pass $1 trillion for the first time, and ChatGPT and Claude make headline gains.

Key findings

• The Top 100 is worth a record $13.1 trillion, up 22% year on year.
• Google is number one with $1.5tn (+57%), ending Apple's four-year run at the top. Apple ($1.4tn), Microsoft ($1.1tn) and Amazon ($1.0tn) complete a first-ever group of four trillion-dollar brands.
• ChatGPT's brand value rose 285%, the second-largest annual jump in the ranking's history, and Claude debuted at #27 with $96.6bn.
• NVIDIA rose 60% to $814.9bn, and Tencent returned to the top 10 at #8 ($251.6bn, +45%).
• Zara overtook Nike as the most valuable apparel brand, and Hermès overtook Louis Vuitton in luxury.

Why it matters

It measures how quickly AI is reshaping brand equity, and that AI platforms are now some of the world's most valuable consumer brands.

About this report

Published by Kantar, 2026-07-13. Free, with sign-up. Get the full report from Kantar