Kantar BrandZ Most Valuable Emirati and Saudi Brands 2026.

Kantar's annual ranking of the most valuable consumer brands in the UAE and Saudi Arabia. Combined value hit a record, driven mainly by banks and telecom operators, while Saudi retail brands lost ground.

Key findings

• The Saudi Top 20 and UAE Top 10 are worth US$127bn combined, up 20% and the highest since the ranking began in 2020.
• The Saudi Top 20 grew 15% to US$75.7bn; the UAE Top 10 rose 28% to US$51.3bn, with every brand gaining.
• Al Rajhi Bank remains No. 1 in Saudi Arabia at about US$20.3bn (+21%); stc is second and the fastest-rising Saudi brand (+31%).
• Financial services and telecom brands account for nearly three-quarters of the combined value.
• Brands rated strong on 'Future Power' grew more than ten times faster than average, and those with stronger pricing power grew twice as fast as peers.

Why it matters

It gives hard evidence that sustained brand-building, rather than price-led tactics, is what grows brand value in the Gulf.

About this report

Published by Kantar, 2026-09-23. Free to download. Get the full report from Kantar