U Mobile / Malaysia / 2025Film · Social
Yuan.
A reunion film finds happiness in the round table of tradition.
- Brand
- U Mobile
- Agency
- MBCS
- Market
- Malaysia
- Region
- Global
- Year
- 2025
The challenge
Show modern family choices need not erase inherited rituals.
The idea
Use a dining table’s replacement and return as a togetherness metaphor.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- U Mobile
- Executive Creative Director
- Kevin Le
- Head of Brand & Marketing Services
- Bernard Lee
