ruya / United Arab Emirates / 2025Film · Digital & Tech · B2B
You've Got Better Things to Do.
A generative-AI film presents ruya's digital business banking as a way for UAE entrepreneurs to spend more time on their work.
- Brand
- ruya
- Agency
- Acorn Strategy
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Communicate simple, fast digital business banking to entrepreneurs, small businesses and freelancers in the UAE.
The idea
The film follows business owners in their daily work, pairing a human-led concept and edit with AI-generated visuals and voiceover to express the promise of less complicated banking.
Results
- Campaign Middle East reported early figures of more than 432,000 YouTube views and 1.2 million Meta views.
Case study source: Campaign Middle East Source ↗
Credits
- Creative partner
- Acorn Strategy
- Brand
- ruya
- Chief executive officer, ruya
- Christoph Koster
