Bloomberg Media / United Arab Emirates / United States / Canada / United Kingdom / Hong Kong / Singapore / 2020Film · Digital & Tech · B2B
Inventing Possibilities.
Bloomberg Media launched a global subscription campaign to broaden perceptions of its journalism.
- Brand
- Bloomberg Media
- Market
- United Arab Emirates / United States / Canada / United Kingdom / Hong Kong / Singapore
- Region
- Global
- Year
- 2020
The challenge
Show business audiences that Bloomberg covers a wider range of subjects than financial markets alone.
The idea
A multi-platform campaign connected the brand to innovation across sustainability, cities, equality and financial wellness through streaming video, audio and social placements.
Results
- The submitted case reports 84 million video views and 280 million impressions.
Case study source: Shorty Awards Source ↗
Credits
- Brand and in-house team
- Bloomberg Media
- Creative partner
- Brand New School
- Global chief marketing officer
- Anne Kawalerski
- Director
- Brumby Boylston
- Producer
- Tita Poe
