Red Sea Global / Saudi Arabia / International / 2023Film · Digital & Tech · B2B
The Re:Generation Destination.
Red Sea Global and Bloomberg Media Studios used documentary storytelling to introduce regenerative tourism to a global audience.
- Brand
- Red Sea Global
- Agency
- Bloomberg Media Studios
- Market
- Saudi Arabia / International
- Region
- Global
- Year
- 2023
The challenge
Explain an unfamiliar approach to tourism and engage an international audience in how development can benefit local ecosystems and communities.
The idea
A film series follows scientists, local entrepreneurs and conservation specialists working along Saudi Arabia's Red Sea coast, turning a complex concept into personal, on-location stories.
Results
- The submitted Shorty case reports more than 5 million views across Bloomberg's global digital platforms.
Case study source: Shorty Awards Source ↗
Awards
- Athar Festival Awards 2025Best Sustainability CampaignBronze
Credits
- Brand
- Red Sea Global
- Creative and media partner
- Bloomberg Media Studios
- Head of production
- Josie Otton
- Executive editor
- Nicola Porter
- Director
- William Martinez (DFRNT)
- Director of photography
- John Ford
- Producer
- Wasseem Hamdan (DFRNT)
Related work.
Bloomberg MediaUnited Arab Emirates / United States / Canada / United Kingdom / Hong Kong / Singapore
Inventing Possibilities
Awarded
AlpegoItaly
Alpego: digital leadership in agri-machinery
Square Marketing · 2026Source ↗
MAXAItaly
MAXA: omnichannel strategy and corporate video
Square Marketing · 2026Source ↗