LEDVANCE / United Arab Emirates / 2025Film · Digital & Tech · B2B
The Darkest Shift.
LEDVANCE used the language of horror to draw attention to lighting and workplace safety.
- Brand
- LEDVANCE
- Agency
- KIMM
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Make the risks of poorly lit workplaces visible for World Day for Safety and Health at Work.
The idea
A trailer-style film turns corridors, stairs and construction sites into ominous scenes, then uses light to show a safer alternative.
Case study source: Ads of the World Source ↗
Credits
- Brand
- LEDVANCE
- Creative agency
- KIMM Agency
