City Lodge Hotels / South Africa / 2026Film
You're Nicer When It's Nicer.
City Lodge Hotels used comedy to show how a nicer stay can improve the mood people bring to everyday life.
- Brand
- City Lodge Hotels
- Agency
- TBWA\South Africa
- Market
- South Africa
- Region
- Global
- Year
- 2026
The challenge
Make the emotional benefit of a hotel break tangible beyond a room and its amenities.
The idea
Build a comic film series around the idea that better surroundings can bring out a more agreeable version of you. Toothbrush and Daddy translate the restorative promise of a City Lodge stay into everyday interactions, making a nicer break feel like something other people might appreciate too.
Case study source: Little Black Book Source ↗
Credits
- Brand
- City Lodge Hotels
- Agency (credited at launch)
- TBWA\South Africa
- Brand Director
- Zuki Jantjies
- Chief Creative Officer
- Carl Willoughby
- Executive Creative Director
- Steph Van Niekerk
- Creative Director / Art Director
- Juliet Honey
- Creative Director / Copywriter
- Lauren Meyer
- Strategy
- Lara Chatzkelowitz
- Media Agency
- PHD
- Production
- Darling Films
- Director
- Thea Small
- Producer
- Nicci Cox
- Director of Photography
- Julian Robinet
- Post Production
- Modern Post
- Editor
- Will Kalmer
- Colourist
- Nic Apostoli
