McDonald's India / India (West and South) / 2025Film · Social
You Said It. We Made It.
Customer comments inspire McDonald's Big Yummy Burger response.
- Brand
- McDonald's India
- Agency
- DDB Mudra / DDB India
- Market
- India (West and South)
- Region
- Global
- Year
- 2025
The challenge
Customers said burgers felt dry or insufficiently filling.
The idea
Turn real burger complaints into chef-led films revealing Big Yummy Burgers as the fix.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- McDonald's India
- Chief Creative Officer, DDB India
- Rahul Mathew
- Corporate Chef, McDonald's India
- Swarup Solgaonkar
