WWF / Global / 2021Social · OOH
World Without Nature.
Familiar logos lost their animals and plants for a day, making nature’s absence conspicuous.
- Brand
- WWF
- Market
- Global
- Region
- Global
- Year
- 2021
The challenge
WWF wanted people to notice biodiversity loss through something more immediate than an environmental statistic.
The idea
Brands, sports teams and organisations temporarily removed nature from their identities on World Wildlife Day. The coordinated changes encouraged people to imagine what else would disappear from a world without nature. Launched in 2021, the platform returned in later years; the linked film documents the 2023 edition.
Case study source: Bank of Creativity Source ↗
Credits
- Brand
- WWF
- Original Concept
- Ze Anwar
- Campaign Coalition
- Voice for the Planet
