MG / Egypt / 2025Film · OOH · Social
Whoever Didn't Buy It, Bought It.
With car prices in Egypt at record highs, MG launched its new range by showing that even Egyptians who don't own an MG know every model's specs, features and price by heart.
- Brand
- MG
- Agency
- DDB Egypt
- Market
- Egypt
- Region
- MENA
- Year
- 2025
The challenge
Car prices in Egypt were higher than ever and, for many people, owning a car felt out of reach. MG wanted its new line-up, including the MG RX5, MG4, MG5, MG One, MG7 and MG ZS, to feel within reach again.
The idea
DDB Egypt played on the way Egyptians talk about cars like seasoned salespeople. Humorous films directed by Amr Haddad show non-owners reeling off MG specs and features, under the line 'Well known. Even if not owned.' The campaign ran on TV, billboards, social and digital.
Case study source: Dubai Lynx (Love The Work) Source ↗
Awards
- Dubai Lynx 2026Film – Use of HumourBronze
Credits
- Creative agency
- DDB Egypt
- Production
- Kino Films
- Post-production
- The Barber Shop
- VFX
- Nutshell Studios
- Casting
- Keeva Casting Agency
- Client, MG Egypt
- Mohamed El Sheikh
- Client, MG Egypt
- Mohamed Shiha
- Client, MG Egypt
- Moataz Hany
- DDB Egypt
- Basel El-Deeb
- DDB Egypt
- Hazem El Saadani
- DDB Egypt
- Dalia Khairy
- Director
- Amr Haddad
- Creative team, DDB Egypt
- Islam Khaled
- Creative team, DDB Egypt
- Abdelrahman Mahfouz
- Creative team, DDB Egypt
- Ahmed Ashraf
- Creative team, DDB Egypt
- Ahmed Atef
- Creative team, DDB Egypt
- Alia Fawzi
- Digital team, DDB Egypt
- Malak Gomaa
- Digital team, DDB Egypt
- Nadeem Megahed
- Digital team, DDB Egypt
- Ahmed Osama
- Digital team, DDB Egypt
- Khaled Elkady
- Account team, DDB Egypt
- Karim AboelDahab
- Account team, DDB Egypt
- Mai Ahmed
- Account team, DDB Egypt
- Mostafa Badawi
- Account team, DDB Egypt
- Walid Kamal
- Media team, DDB Egypt
- Loujain Khaled
- Media team, DDB Egypt
- Nabila Emam
- Media team, DDB Egypt
- Maged El Hosseiny
- Finalizer, DDB Egypt
- Mamdouh Maher
- Finalizer, DDB Egypt
- Ibrahem Ismail
- Executive Producer, Kino Films
- Amira Sherif
- Executive Producer, Kino Films
- Abd El Wadoud Karim
- Head of Production, Kino Films
- Mohamed Sabry Abaza
- Senior Producer, Kino Films
- Farah Dabbour
- Line Producer, Kino Films
- Mahmoud Khawaga
- Assistant Producer, Kino Films
- Yasser Sayed
- Assistant Producer, Kino Films
- Malak Yassin
- Production Manager, Kino Films
- Mohamed Hassan
- Production Manager, Kino Films
- Khaled Kamal Eldin
- Post Producer, Kino Films
- Omar Abdelrazek
- DOP
- Hamzoon
- Production Designer
- Eslam Hassan
- Art Director
- Fatma El-Tigany
- Costume Designer
- Yasmine El-Tazi
- Assistant Director
- Wael Mandour
- 2nd Assistant Director
- Marianne Magdy
- Editor, The Barber Shop
- Amr Rabee
- Editor, The Barber Shop
- Omar Sherien
- Sound Design & Mix, The Barber Shop
- Fady Garas
- DIT, The Barber Shop
- Ahmed Omar
- DIT, The Barber Shop
- Amr Hossam
- Post Producer, The Barber Shop
- Yasser Bendary
- Colorist, The Barber Shop
- Ahmed El Gendy
- Photographer
- Omar Ehab
- Digital
- Mostafa Ahmed
