Deliveroo UAE / UAE / 2025Social · Film · Promo
White Friday: Midnight Dash for Deals.
Deliveroo turned White Friday's search for deals into a series of short, mobile-first stories for UAE shoppers.
- Brand
- Deliveroo UAE
- Agency
- Tyra Creative
- Market
- UAE
- Region
- GCC
- Year
- 2025
The challenge
Make offers on groceries, technology and retail essentials stand out during a crowded two-week shopping period.
The idea
Tyra Creative produced three humorous low-fi shorts about checking daily drops, overdoing the deals and racing the clock, adapting the assets for Reels, TikTok, Snapchat and YouTube.
Results
- The campaign ran from 17 November to 1 December 2025, according to the source.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Deliveroo UAE
- Creative and production agency
- Tyra Creative
