UAE Government Media Office / France (Cannes) / United Arab Emirates / 2026الإعلانات الخارجية · بين الشركات (B2B)
When 'No' Becomes 'Go'.
The UAE Government Media Office used Cannes Lions billboards to invite creatives to bring ambitious ideas to the Emirates.
- العلامة التجارية
- UAE Government Media Office
- الوكالة
- IMPACT BBDO
- السوق
- France (Cannes) / United Arab Emirates
- المنطقة
- عالمي
- السنة
- 2026
التحدي
Make the UAE's innovation message relevant to a global creative audience at Cannes Lions.
الفكرة
Outdoor messages around the Palais and Croisette speak to ideas rejected in pitches and frame the UAE as a place where they can move forward.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العميل
- UAE Government Media Office
- الوكالة الإبداعية
- IMPACT BBDO
- Regional chief creative officer
- Ali Rez
