InkVisible.
Henna is the mark of a Pakistani bride. UN Women used it to draw what many marriages hide: a black eye, a cut, fingers closing around a neck, each paired with the domestic violence helpline.
- العلامة التجارية
- UN Women
- الوكالة
- IMPACT BBDO
- السوق
- باكستان
- المنطقة
- عالمي
- السنة
- 2024
التحدي
The entry cites figures that 34% of married women in Pakistan face spousal abuse and that more than half don't report it. UN Women wanted women to know where to get help.
الفكرة
IMPACT BBDO painted henna bruises, cuts and strangle marks on the faces and necks of women, in executions including Black Eye Henna and Strangle Henna, each carrying the helpline number. Henna cones were printed with the number and henna artists were trained to pass it on to brides. It launched during the week marking the elimination of violence against women.
النتائج
- Calls to the hotline rose by almost 20%, according to the Dubai Lynx entry
- The entry says a sitting senator wore a henna bruise in parliament, prompting discussion of making marriage registrars tell brides about the helpline
مصدر دراسة الحالة: Dubai Lynx (Love The Work) المصدر ↖
الجوائز
- Clio Awards 2026Clio Awards / Culture & Influence / Cultural Resonanceفضية
- Dubai Lynx 2025Industry Craft – Art Direction: Outdoorبرونزية
- Dubai Lynx 2025Industry Craft – Art Direction: Outdoorبرونزية
فريق العمل
- الوكالة الإبداعية
- IMPACT BBDO Dubai
- الإنتاج
- Dejavu
- Additional company
- Karma Kollective
- Chairman and CEO, Impact BBDO
- Dani Richa
- الرئيس التنفيذي للإبداع، Impact BBDO
- Ali Rez
- المدير الإبداعي، Impact BBDO
- Rana Sadek
- Writer, Impact BBDO
- Maya Sfair
- مصمم الرسوم المتحركة، Impact BBDO
- Shoaib Ahmed
- المونتاج، Impact BBDO
- Sanil Chandran
- Head of Audio Visual, Impact BBDO
- Benjamin DeSouza
- مصمم الرسوم المتحركة، Impact BBDO
- Ahras Kasim
- National ECD, BBDO Pakistan
- Nasir Qureshi
- المدير الفني، Impact BBDO
- Minhaj Rafi
- Musician and Composer, Karma Kolectiv
- Zohaib Kazi
- المنتج المنفذ، DejaVu
- Manasvi Gosalia
- المصوّر، DejaVu
- Rohan Shresta
- المخرج، DejaVu
- Neelay Shah
- المنتج، DejaVu
- Maarouf Bekdash
- رئيس الإنتاج، DejaVu
- Kavya Iyer
- Head of Post Production, DejaVu
- Rafic Sawaya
- Traffic Manager, Impact BBDO
- Grenald Alves
- المصوّر (freelance)
- Insiya Syed
