What's Your X?

Plenty of people train regularly without ever entering a competition, and many assume hybrid fitness races are meant for athletes far more experienced than they are. HYBRDX, a UAE-born competition created by XDubai, needed to close that gap before its first edition.

Instead of selling the race on performance, the campaign asks each prospective entrant to identify their own "X": the personal reason they would take part. The first HYBRDX runs from 15 to 17 January 2027 at Kite Beach in Dubai, with eight 800m runs, each followed by a workout station. Entrants race in Elite, Everyday or Juniors categories, the last for 14 to 16-year-olds competing in pairs. Rus Tourism News reports that the event was created with Dubai Sports Council, carries an AED 1 million prize pool, is aiming for 3,500 participants and has BEYOND Developments as title partner and adidas as performance partner.