Vida Hotels and Resorts / United Arab Emirates / 2026Experiential · Social · Events & Sponsorship
Ramadan is Calling.
Vida Hotels and Resorts used a ringing phone as a playful invitation to reconnect during Ramadan.
- Brand
- Vida Hotels and Resorts
- Agency
- Means Design
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Express the season's spirit of togetherness in a way that fits Vida's contemporary hospitality brand across digital and physical spaces.
The idea
Means Design built a campaign around a ringing phone and the invitation to reconnect, extending the concept from digital storytelling to property installations and a Dubai Mall preview event with an interactive Ramadan bingo card.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Vida Hotels and Resorts
- Creative agency
- Means Design
- Managing director, Means Design
- Lama Accary Bibi
