INFINITI Dubai / Arabian Automobiles / UAE / 2025Experiential · Events & Sponsorship · Social
INFINITI Night Sky.
INFINITI introduced its refreshed luxury identity and QX80 in Dubai with an event built around the five senses.
- Brand
- INFINITI Dubai / Arabian Automobiles
- Agency
- ComCo
- Market
- UAE
- Region
- GCC
- Year
- 2025
The challenge
Bring a reimagined brand identity to life and connect the QX80 launch with local lifestyle and design communities.
The idea
The Night Sky event paired regional creatives with sensory experiences, including fashion, food, live music, bespoke scent and personalised star-map portraits.
Results
- The campaign source reported more than 4.27 million reach through press coverage and more than 2.5 million reach through media and influencer attendance.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- INFINITI
- Distributor
- Arabian Automobiles
- Agency partner
- ComCo
- Fashion collaborator
- Alaa Sarkis
- Chef collaborator
- Reif Othman
- Music collaborator
- Layla Kardan
- Scent collaborator
- Mishaal Alireza / Rezaroma
