Whirlpool / Vietnam / 2022Film
What's more important?
Whirlpool introduced its Vietnam appliance campaign through stories about what matters at home.
- Brand
- Whirlpool
- Agency
- MullenLowe Mishra
- Market
- Vietnam
- Region
- Global
- Year
- 2022
The challenge
Vietnamese millennial homemakers were rethinking what mattered at home.
The idea
Use post-pandemic home-prioritization insight to connect Whirlpool's sixth-sense technology with Vietnamese family wellbeing through a launch story.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Whirlpool
