Nike / السعودية / 2024الأفلام
What If You Can?
Nike invited girls in Saudi Arabia to recognise the sporting potential in everyday movement.
- العلامة التجارية
- Nike
- الوكالة
- Wieden+Kennedy Amsterdam
- السوق
- السعودية
- المنطقة
- السعودية
- السنة
- 2024
التحدي
Nike wanted to help girls who felt unsure about sport find the confidence to start, with a story rooted in Saudi life.
الفكرة
Follow a teenage girl as ordinary actions transform into sporting movements. Directed by Haifaa Al Mansour and filmed in Riyadh with young Saudi female athletes, the film turns the question of whether a girl belongs in sport into an invitation to try.
مصدر دراسة الحالة: Wieden+Kennedy Amsterdam المصدر ↖
فريق العمل
- العلامة التجارية
- Nike
- المخرج
- Haifaa Al Mansour
- Initiative partner
- Rebel Girls
