Ubisoft / عالمي / 2024الأفلام · التواصل الاجتماعي
Anno 117: Pax Romana.
Ubisoft invited players to imagine their own Roman empire through a town crier’s announcement.
- العلامة التجارية
- Ubisoft
- الوكالة
- Wieden+Kennedy Amsterdam
- السوق
- عالمي
- المنطقة
- عالمي
- السنة
- 2024
التحدي
Introduce Anno’s Roman setting to established fans and new players while expressing the joy of building.
الفكرة
Launch a deliberately unbuilt world: a Roman town crier invites players to become governors against empty landscapes. A Scroll of Fame activation then rewards fans who had predicted the setting, with personal responses to 117 community members.
مصدر دراسة الحالة: Wieden+Kennedy Amsterdam المصدر ↖
فريق العمل
- العلامة التجارية
- Ubisoft
