Samsung / عالمي / 2022الأفلام · التواصل الاجتماعي
Join the Flip Side.
Samsung turned resistance to switching phones into an obsession with the Galaxy Z Flip4’s folding form.
- العلامة التجارية
- Samsung
- الوكالة
- Wieden+Kennedy Amsterdam
- السوق
- عالمي
- المنطقة
- عالمي
- السنة
- 2022
التحدي
Overcome the familiarity and social inertia that keep smartphone users attached to their existing brand.
الفكرة
Follow Elena as she tries to forget a friend’s folding phone, only to see its shape echoed throughout her world. The escalating psychological comedy makes the desire to switch the story itself, with shorter films demonstrating the foldable format.
مصدر دراسة الحالة: Wieden+Kennedy Amsterdam المصدر ↖
الجوائز
- Cannes Lions 2023Film – B02 CONSUMER GOODSبرونزية
- Clio Awards 2023Clio Awards / Film / 61 Seconds to Five Minutesفضية
فريق العمل
- العلامة التجارية
- Samsung
