Visit Qatar / GCC / 2024Digital & Tech · Film
What a Difference a Day Makes.
Visit Qatar encouraged transit passengers to turn a layover into a 24-hour stopover.
- Brand
- Visit Qatar
- Market
- GCC
- Region
- GCC
- Year
- 2024
The challenge
Persuade passengers passing through Hamad International Airport to experience Qatar during a short break.
The idea
Curated itineraries and booking options showed how a single day could include cultural sites, beach experiences and hotels, tying the proposition to Qatar Airways stopover packages.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Visit Qatar
- Stopover partner
- Qatar Airways
