WEEKENDS × PLANIT / United Arab Emirates / 2026Social · Experiential · Events & Sponsorship
WEEKENDS × PLANIT Halloween.
WEEKENDS and PLANIT used Halloween to build a recurring youth-events community in Dubai.
- Brand
- WEEKENDS × PLANIT
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Generate event demand while giving Dubai's youth audience reasons to stay involved beyond one night.
The idea
Build a social-led invitation around costumes, music and attending with friends. Shareable creative, creator access and earned-media outreach support the 31 October 2026 Halloween event, with follow-up content planned to sustain the community afterwards.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- WEEKENDS
- Campaign partner
- PLANIT
- Campaign management
- WEEKENDS and PLANIT in-house teams
