Dubai Residential / United Arab Emirates / 2026Experiential · Social · Events & Sponsorship
One Billion Steps.
Dubai Residential made everyday movement a collective ambition across its 21 communities.
- Brand
- Dubai Residential
- Agency
- Current Global MENAT
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Demonstrate a commitment to resident wellbeing and help people participate in fitness close to home.
The idea
Invite residents to contribute their daily activity towards a shared billion-step target during Dubai Fitness Challenge, from 31 October to 29 November 2026. App-based tracking, local fitness events and partner rewards connect individual progress with neighbourhood participation. Communications began on 26 October.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Dubai Residential / Dubai Holding Asset Management
- PR and communications agency
- Current Global MENAT
- Technology and participation platform
- fitze
- Government partners
- Dubai Department of Economy and Tourism; Dubai Fitness Challenge; Dubai Sports Council
- Strategic and hydration partner
- talabat
- Rewards partners
- Careem; Dubai Retail
- Activation partners
- Fruitful Day; Zamania; MetroFitt; Power Boxing; Dubai Sports Council
