Sarwa / UAE / GCC / 2026OOH · Social · Digital & Tech
Wealth's New Look.
Sarwa and DUCKLIFE reimagined the traditional portrait of wealth by featuring real investors at home.
- Brand
- Sarwa
- Agency
- DUCKLIFE
- Market
- UAE / GCC
- Region
- GCC
- Year
- 2026
The challenge
Mark Sarwa's growth and build trust among everyday investors while challenging financial advertising's familiar images of inherited affluence and luxury.
The idea
Photograph real Sarwa clients in their own homes and bring their portraits and stories to large-format outdoor placements, digital media and the brand's social channels.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Sarwa
- Creative agency
- DUCKLIFE
