Pemo / UAE / 2025OOH · B2B
Khalas, No! Pemo's First OOH Campaign.
Pemo brought a local expression and a familiar office frustration to Dubai outdoor media to promote its expense-management platform.
- Brand
- Pemo
- Agency
- Ducklife
- Market
- UAE
- Region
- GCC
- Year
- 2025
The challenge
Build visibility for a growing fintech and persuade businesses to move away from manual receipts and petty cash.
The idea
Ducklife adapted a successful online ad into a humorous Arabic-English outdoor campaign built around 'Khalas, no!', with two large Sheikh Zayed Road hoardings and digital screens. Mastercard collaborated on the campaign; Carat handled media.
Results
- The campaign used two 30-metre hoardings and more than 500 digital screens, according to the source.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Pemo
- Creative agency
- Ducklife
- Media agency
- Carat
- Campaign collaborator
- Mastercard
