We See the Same.
eyewa marked the 95th National Day with an AI-made film reworking Saudi motifs, a giant pair of sunglasses touring three regions and limited-edition frames in its stores.
- Brand
- eyewa
- Agency
- The Meek Club
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
National Day is a crowded retail month. eyewa needed to stay front of mind in the run-up and then turn that attention into store visits, sales and sign-ups to its eyewa Pro membership.
The idea
The campaign ran in two overlapping phases: awareness from 10 to 24 September and sales from 17 to 30 September. An AI-generated film by The Meek Club reinterpreted Saudi cultural motifs around the line 'We See the Same', backed by a Snapchat takeover. A pair of sunglasses five metres wide toured Riyadh, Jeddah and the Eastern Province, while stores offered National Day frames, décor and a buy-one-get-one deal.
Results
- More than 40% national reach from the Snapchat takeover, according to Campaign Middle East
- Store footfall doubled, according to Campaign Middle East
- Social engagement 360% above a normal period, according to Campaign Middle East
- New-user acquisition up 20% during the awareness phase, according to Campaign Middle East
Case study source: Campaign Middle East Source ↗
