Sun, Oct 25
Ministry of Sport / Saudi ArabiaFilm

We Race the Future.

A Ministry of Sport film made after a Formula 1 race in Saudi Arabia, built to recreate the feeling of standing trackside as the cars pass.

Brand
Ministry of Sport
Market
Saudi Arabia
Region
Saudi Arabia

The challenge

The brief was a celebration film made after the race, when the winners were already known. Daw's insight: at a race you see the cars for only a few seconds, with the rush of air, the ground shaking and the engines' echo, and the excitement stays with you after they've gone (MUSE).

The idea

Rather than retell the result, the film uses its concept and cinematography to put the viewer trackside, with 'clear yet intricate frames' guiding the eyes and ears to the most striking moments, so that by the end 'you won’t need to know the outcome' (MUSE). Daw's Clio Sports entry shows the Ministry of Sport posting a version of the film on X with the hashtags #فورمولا1_في_السعودية and #نسابق_المستقبل.

Case study source: MUSE Creative Awards Source ↗

Awards

Credits

Production
Daw Production house

Related work.

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