Sun, Oct 25
Saudi Tourism Authority / Saudi Arabia / 2024Film

Riyadh Winter Is a Story to Live.

A sensory film about Riyadh in winter, from rain on the city at night to drums and campfires, that ends on the Saudi Winter 2024 calendar's line, شتاء الألف ليلة وليلة ('a winter of a thousand and one nights').

Brand
Saudi Tourism Authority
Market
Saudi Arabia
Region
Saudi Arabia
Year
2024
Riyadh Winter Is a Story to Live

The challenge

Daw's entry starts from a local truth: people in Saudi Arabia appreciate winter more than summer, because the break from the intense heat makes outdoor activities and camping much more enjoyable, and in Riyadh above all the season 'comes alive with vibrancy'. The Saudi Tourism Authority's winter calendar for 2024 ran events in seven destinations, Riyadh among them, from October 2024 to the end of the first quarter of 2025 (Al-Watan).

The idea

The film tries to convey what, its makers say, films cannot: the smells, tastes, sounds and textures of Riyadh's winter, with visuals and sound standing in for them. Its stills show a woman with an umbrella in the rain at night, men with frame drums in a mud-brick house, a woman among mud-brick ruins and hands with prayer beads over a fire. The end card carries the calendar's slogan, which Al-Watan reported, and visitsaudi.com/calendar.

Case study source: MUSE Creative Awards Source ↗

Awards

Credits

Production
Daw Production house

Related work.

The Sunday Brief

Get the best work and the news that matters, every Sunday.

We’ll only use your email to send the Sunday Brief. Privacy policy