Race the Sunset.
A music-driven film for the Ministry of Sport that takes Jeddah's GT race beyond the circuit to the city's streets and port, for a young audience whose idea of GT racing comes from video games, films and music videos.
- Brand
- Ministry of Sport
- Agency
- Daw Production house
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024

The challenge
To millennials and Gen Z, the entry says, GT racing 'embodies a rebellious spirit', a view shaped by video games, films and music videos, and its link to street drag racing is undeniable. The film had to tie the race to that youth culture (MUSE).
The idea
Daw brought the event's excitement to the streets of Jeddah, joining Jeddah Corniche Circuit, Jeddah Islamic Port and Jeddah's amateur circuit into 'one race that happens in the whole city', with music carrying the emotion beyond the track (MUSE). The Ministry of Sport posted the film on X with the hashtag #جدة_جي_تي; the first SAL Jeddah GT, with a six-hour Fanatec GT World Challenge Europe race, was held at Jeddah Corniche Circuit on 29 and 30 November 2024 (Okaz).
Case study source: MUSE Creative Awards Source ↗
Awards
- Clio Awards 2025Clio Sports / Film Craft / CinematographyBronze
- MUSE Creative Awards 2025Video - Music VideoPlatinum
- MUSE Creative Awards 2025Video - SportsPlatinum
Credits
- Production
- Daw Production house


