Spotify / Saudi Arabia / 2024Film · Social
We Got Your Tarab.
Spotify celebrated the emotional connection Saudi listeners have with Khaleeji music.
- Brand
- Spotify
- Agency
- Science & Sunshine
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Build local relevance for Spotify by reflecting the way music is felt and shared in Saudi culture.
The idea
Inspired by tarab—the feeling of being deeply moved by music—the campaign dramatised personal listening moments and highlighted Spotify's local music catalogue.
Case study source: Science & Sunshine Source ↗
Awards
- MENA Effie Awards 2024 — Bronze, Youth Marketing – Products & Services (https://campaignme.com/mena-effie-awards-2024-announces-winners/)
- Athar Festival Awards 2024 — Shortlist, Best Cultural Campaign (https://awards.atharfestival.com/2024-shortlist/)
Credits
- Brand
- Spotify
- Creative agency
- Science & Sunshine
- Production
- Film Pudding
