Peugeot / Middle East / 2024Social · Film
Dad Assistance Systems (DADAS).
For Father's Day, Peugeot Middle East matched its driver assistance features with viral clips of dads saving the day, without showing a single car.
- Brand
- Peugeot
- Agency
- Science & Sunshine
- Market
- Middle East
- Region
- MENA
- Year
- 2024
The challenge
Peugeot uses moments like Father's Day to connect with its social community in the region, and had a modest budget for this one.
The idea
Science & Sunshine paired user-generated-style videos of fathers saving the day with the ADAS safety features they resemble, a light way to explain the technology.
Results
- 1.2 million impressions, 1.1 million reach and 23,000 interactions, according to the Dubai Lynx entry
Case study source: Dubai Lynx (Love The Work) Source ↗
Awards
- Dubai Lynx 2025Film – Breakthrough on a BudgetBronze
Credits
- Creative agency, production and post-production
- Science & Sunshine
- Chief Executive Officer, Science & Sunshine
- Nadine Ghossoub
- Chief Creative Officer, Science & Sunshine
- Ash Chagla
- Creative Director, Science & Sunshine
- Raja Rizkallah
- Copywriter, Science & Sunshine
- Risha George
- Art Director, Science & Sunshine
- Joel Pires
- Multimedia Designer, Science & Sunshine
- Mujeeb Sayeed
- Social Manager, Science & Sunshine
- Madelle Esguerra
- Account Director, Science & Sunshine
- Myriam Ghazal
- Account Executive, Science & Sunshine
- Bilal Saab
- Head of Social and Content, Middle East, Stellantis Middle East
- Ziad Sunna
- Head of Marketing Communications - European Brands, Stellantis Middle East
- Nadim Mohanna
