Peugeot / UAE; Saudi Arabia / 2022Film · Digital & Tech
Power of Allure.
Peugeot paired vehicles with regional tastemakers to express its idea of allure in the UAE and Saudi Arabia.
- Brand
- Peugeot
- Agency
- Science & Sunshine
- Market
- UAE; Saudi Arabia
- Region
- GCC
- Year
- 2022
The challenge
Middle Eastern audiences needed a culturally relevant expression of Peugeot allure.
The idea
Four regional trendsetters paired with Peugeot vehicles explain allure through a manifesto film across UAE and KSA digital and cinema.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Peugeot
