AIZOME / عالمي / 2023التصميم والتغليف · بين الشركات (B2B) · حملات العلاقات العامة
WASTECARE.
AIZOME presented wastewater from its dyeing process as a carefully packaged skincare demonstration.
- العلامة التجارية
- AIZOME
- الوكالة
- Serviceplan Innovation
- السوق
- عالمي
- المنطقة
- عالمي
- السنة
- 2023
التحدي
The textile startup needed tangible evidence that could distinguish its production method from broad sustainability messaging.
الفكرة
A limited-edition serum package was sent to potential partners and industry opinion leaders. The contrast between industrial waste and premium skincare made the dyeing process the centre of the brand story.
مصدر دراسة الحالة: House of Communication المصدر ↖
الجوائز
- Clio Awards 2024Clio Health / Design / Directذهبية
- Clio Awards 2024Clio Awards / Public Relations / EnvironmentalGrand Clio
- Clio Awards 2024Clio Awards / Design / Sustainabilityبرونزية
- Cannes Lions 2024Brand Experience & Activation – A06 CONSUMER SERVICES/BUSINESS TO BUSINESSبرونزية
- Clio Awards 2024Clio Health / Direct / Experience/ActivationGrand Clio
- Cannes Lions 2023Design – A01 CREATION OF A NEW BRAND IDENTITYبرونزية
- Cannes Lions 2023Design – E05 SUSTAINABLE PACKAGINGذهبية
فريق العمل
- العلامة التجارية
- AIZOME
- Design
- Workbyworks Studio
- الإعلام
- Mediaplus Group
