Testicular Cancer Society / عالمي / 2022التواصل الاجتماعي · الرقمي والتقنية
Wall Street Balls.
The Testicular Cancer Society used the most photographed testicles in the world, those of Wall Street's Charging Bull, to remind men to check their own.
- العلامة التجارية
- Testicular Cancer Society
- الوكالة
- FP7 McCann Dubai
- السوق
- عالمي
- المنطقة
- عالمي
- السنة
- 2022
التحدي
Men rarely check themselves for testicular cancer, and the charity needed a light way into an awkward subject.
الفكرة
FP7 McCann Dubai and McCann Health Dubai used social listening to find posts showing the bull and replied with cheeky reminders to self-check or to nudge a friend. Each reply linked to a short self-examination tutorial.
مصدر دراسة الحالة: LBB Online المصدر ↖
الجوائز
- Cannes Lions 2023Direct – A03 HEALTHCAREبرونزية
- Cannes Lions 2023Creative Data – A08 SOCIAL DATA & INSIGHTفضية
- Clio Awards 2023Clio Awards / Creative Use of Data / Targetingبرونزية
فريق العمل
- الوكالة الإبداعية
- FP7 McCann Dubai
- Additional company
- McCann Health Dubai
- الرئيس التنفيذي للإبداع، FP7 McCann Dubai
- Federico Fanti
