⁨Ketch-Up & Down⁩.

⁨Heinz launched its upside-down bottle in 2002, but many people still stood it upright. FP7 McCann's Federico Fanti cited an insight that only 40% of customers stored it upside down.⁩

⁨FP7 McCann designed a double-lid bottle that squeezes either way up. Heinz Arabia gave it away to a limited number of fans, who followed @HeinzArabia, watched influencer content with the bottle and commented on why they deserved one.⁩